Those sponsors who were hoping to get a bargain deal on a Super Bowl time buy, can forget it. Too late. The Super Bowl is sold out. Of the 63 national spots sold at prices of $2.7 million to $3 milllion, the big boys are back for the ultimate ride. They would include Anheuser-Busch, Pespsi (more on them later) and the rest of the field (FedEx, Coca-Cola, General Motors and GoDaddy)...
Of course the question is, is the exposure gained by having more than 90 million viewers seeing your products' name in lights, worth the money spent? If you move more product after the exposure it is, if you don't it isn't. No guarantees. You do get a discount if you buy multiple spots and big advertisers like Anheuser-Busch and Pepsi will reap those rewards...
Now to the controversy. You will either hate this Pepsi spot and consider it a low form of humor at the expense of the disadvantaged or love it for being creative and for its humor, that can be shared by everyone including the disadvantaged. I am of the latter camp but you be the judge: http://youtube.com/watch?v=ffrq6cUoE5A ...
Fox TV and Radio, which includes satellite coverage is in for a big payday for Super Bowl Sunday. Since there are bonus spots included in the package, it's difficult to average the cost of a Super Bowl ad but let's round it off to $2 million per spot and do the math. 63 spots x $2 million=$126 million for a 4-hour show. An average of almost $32 million an hour. You want my prediction on the winner of the Super Bowl? It's Fox...
10 Timeline Memories:
- 1933] Debuted on this date: "The Lone Ranger" airs the first of 2,956 episodes, ending in 1955 and beyond that in films and specials. Return with us now to those thrilling days of yesteryear: http://youtube.com/watch?v=-2218Btx3wY ...1950] "Robert Montgomery Presents", a drama series that will run on NBC-TV for seven seasons, ending in the summer of 1957. Robert Montgomery was the father of Elizabeth Montgomery...
- 1948] In Cold Blood: Indian political and spiritual leader Mahatma Gandhi is murdered by a Hindu extremist...
- 1962] High-flying tragedy: Two members of the 'Flying Wallendas' high-wire act are killed when their 7-person pyramid collapses during a performance in Detroit. In 1978 family patriarch Karl Wallenda falls to his death in Puerto Rico: http://youtube.com/watch?v=ayA-zQiaJRs ...
- 1972] Bloody Sunday: British soldiers shoot and kill 13 Roman Catholic civil rights marchers in Northern Ireland. This day becomes known as 'Bloody Sunday'...
- 1983] Super Bowl Sunday: The Washington Redskins beat the Miami Dolphins 21-17 in SB XVII as RB John Riggins picks up 166 yards on 38 carries...1994] Natalie Cole sings the national anthem before SB XXVIII, then Dallas beats Buffalo 30-13...2000] Kurt Warner hits Isaac Bruce for the winning TD with 2 minutes remaining as the St. Louis Rams pull off a 23-16 victory over Tennessee in SB XXXIV...
- 1998] Knight time is the right time: Elton John receives a knighthood (for his work in fighting AIDS) in British Prime Minister Tony Blair's first New Year's Honours list. Here's a tribute to Sir Elton: http://youtube.com/watch?v=EU4UnajHr7s ...
- 1999] LT goes to Hall: Giants linebacker Lawrence Taylor is elected to the Pro Football Hall of Fame on the first ballot...
- 2003] Guilty as charged: Richard Reid, the British citizen and al-Qaida follower, who had a bomb in his shoe on a trans-Atlantic flight is sentenced in Boston to life in prison...
- 2005] Vote for me: Iraqi's vote in their country's first free election in a half-century...
- 2007] 'Happy Trails': Novelist and show creator, Sidney Shelton, passes away from pneumonia at 89. In addition to best-sellers, he created the following TV shows: 'Hart to Hart', 'The Patty Duke Show' and 'I Dream of Jeannie', seen here: http://youtube.com/watch?v=0SLCiFasXdk ...
Music Memories:
- 1969] Curtains: For the last time anywhere, the Beatles perform their infamous London rooftop version of "Hey Jude". I still love this video: http://youtube.com/watch?v=-6G7MkBMVxE ...
- 1973] A Kiss to build a dream on: Kiss debut their live act at the Coventry Club in Queens...
- 1985] Number One on this date: "I Want To Know What Love Is" - Foreigner...
Commentary:
As a child, she played piano with her father, the president, on the biggest political stage of all, the White House. She was an accomplished musician and later became a best selling author. Margaret Truman, the only child of President Harry S. Truman and wife Bess, died yesterday in a Chicago assisted living facility at the age of 83. Margaret Truman Daniel, whose husband preceded her death by 8 years, had been suffering from a respiratory disorder. 'Happy Trails' to Margaret Truman...Congratulations to the Mets for the coup of the baseball off-season, getting Johan Santana who now becomes the best pitcher in the National League and puts the team in major contention for the playoffs and World Series. Now, sign him Mets!!!
"Happy Birthday...happy birthday":
Wilmer Valderrama (28), comedienne Brett Butler (50), Phil Collins (57), Davey Johnson (65), Marty Balin (66), Dick Cheney (67), Vanessa Redgrave (71), Tammy Grimes (74), Gene Hackman (78), Hal Prince (80), Dorothy Malone (83) and Dick Martin (86)...
Timeline Countdown: 4 days until Super Bowl XLII, 15 days until pitchers & catchers report voluntarily, 18 down and 1 to go for the Patriots and 51 days until the arrival of spring...
